Shocking, Just Shocking

Just had to share the response from a VP of Marketing at retail company when a colleague of mine tried to start a conversation about using Invoke's research methodology.

"As it is we do not do any advertising so consumer reaction is moot."

I'm sure it came out wrong and I still shop there, but it does explain some things!


Popular posts from this blog

Wait, when did I become the "slow down" guy?

Nine Rules for Building a Powerhouse Team at Your Company

The difference between social posting and social media marketing