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Showing posts from September, 2010

Doing it Right: Three Great Marketing Moves From GEICO

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In the past few weeks I have found myself very impressed with GEICO’s marketing group, seeing excellent ads in a variety of places I didn’t expect. It’s a great example of using multiple channels in different, appropriate ways.

1. The Fantasy Focus Podcast: While many brands lament the slow demise of radio, GEICO has inserted itself into the podcasting world and changed the way advertising has been done (at least that I have seen.) I am a fantasy sports guy and listen daily to ESPN’s Fantasy Focus Podcast. In addition to sponsoring the podcasts’ listener only league (usually called the Man’s League, now called the GEICO Cave Man’s League) they have developed an interruption strategy that is short, but effective.

Part way through the podcast a car horn sounds three times with a short sponsor message. The horn grabs my attention and the message is short and sweet (at the 14:30 minute mark). “You’ve been listening to the Fantasy Focus Podcast, visit Geico.com today see how much you can …