Showing posts from January, 2011

There is No “Wrong Way” to Do Social

I often hear people who are into social media talk about how their friends or colleagues or competitors are “doing social wrong.” But unless you are running scams or spamming, is there really a “wrong way” to do social? Certainly there are more and less effective ways to achieve your business goals using social media and there are lots of great tools and resources out there to help you get on your way, but saying someone is doing it wrong implies that everyone has the same goals and that there is only one way to be successful in attaining them.
For example, here are three completely valid business objectives that require very different social techniques to achieve them. (Note: I haven’t included “building a large following” as a business goal. In my opinion it’s not, it is merely a means to an end.”)
Drive increased foot traffic from existing customers [Activate your Network]: For many businesses, especially small businesses, driving increased foot traffic from the people who already k…