Showing posts from October, 2013

The Problem with Minimally Viable Products

Where I am seeing more and more trouble is the translation of that kind of internal thinking into the customer/user experience.  Especially on products that are not labeled as Alphas or Betas, but that are being sold or promoted as fully functional.  (If you’re piecing it together with duct tape behind the scenes, so be it, you can come back for tech debt later.)
“Lean Startup isn't about being cheap [but is about] being less wasteful and still doing things that are big.”
Simply put, your customers should never know that you’ve but an MVP in market.   That means paying attention to all of the details that create a great customer experience and not skimping on the work.
Your marketing website:  Make it look good – I mean, really good.  You want people to know what they are signing up for and how it can help them without having to do a ton of work to find the answers.
Your collateral:  Don’t just .pdf an internal word doc and call it a day.  Put some simple, clean design elements and ph…