Showing posts from May, 2014

Event Marketing Done Right: 3 things I loved about Samsung's JazzFest Experience

Last week I spent 4 days at the New Orleans Jazz and Heritage Festival – my own personal Mecca full of great food, amazing music, wonderful people, and this year a really cool promotion from Samsung who is now one of the lead sponsors of the event.   My wife and I go to a lot of live music venues and usually find it incredibly easy to avoid and/or forget the on site promotions happening at any given time.   But this one was different.   The people behind it “got” the event they were at and left me wondering if I should abandon my ten+ year relationship with the iPhone for a Galaxy. There were three things in particular I loved about their set up – an interactive tent in the middle of the fairgrounds that made us go back multiple times to experience it. Samsung gave me a good reason to play with the product(s).  The promotion was simple, take a selfie on a Galaxy phone, fill out a quick quiz, and send it to yourself via one of the mail apps.  Then move along to the host w