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Showing posts from August, 2012

Three Sales Lessons from My Two Year Old

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I’ve been selling a lot lately…  not software or services but things like getting in the car, going to bed, or eating a vegetable.  Clearly I have a two year old. And in thinking about what works three universally applicable lessons have come to the top: Think about your audience:  Tell people why it’s good for them, not why it’s good for you… they don’t care.Speak clearly: There’s no faster way to have a bad interaction than by not being clear about what you are offering and what is expected in return.Once the deal is done, stop talking:  There is no faster way to derail a decision than by introducing another option, take the victory and move on.Are you making things harder by being unclear?