Three Sales Lessons from My Two Year Old

I’ve been selling a lot lately…  not software or services but things like getting in the car, going to bed, or eating a vegetable.  Clearly I have a two year old. And in thinking about what works three universally applicable lessons have come to the top:
  • Think about your audience:  Tell people why it’s good for them, not why it’s good for you… they don’t care.
  • Speak clearly: There’s no faster way to have a bad interaction than by not being clear about what you are offering and what is expected in return.
  • Once the deal is done, stop talking:  There is no faster way to derail a decision than by introducing another option, take the victory and move on.
Are you making things harder by being unclear?


Popular posts from this blog

The difference between social posting and social media marketing

Wait, when did I become the "slow down" guy?