2009 Market Research Predictions, Forrester Style

Forrester's 2009 Market Research Predictions are out and if you're not a subscriber, you can at least read the executive summary here...

One prediction of note: "Traditional qualitative research will see erosion as market research online communities (MROCs) and fusions of quantitative and qualitative research from firms such as Invoke Solutions gain steam. In short, everyone will be looking for ways to gain insights to succeed in a troubling market in as cost-effective a manner as possible. This means that newer research modes will gain traction and grab more share of stable or declining market research budgets — even among research buyers who have been more traditional in the past."

Comments

Mark said…
This fits your blog topic, "Better Research": Webinar hosted by Simon Chadwick - Attention Deficit and Survey Taking: Why we need to really engage Web 2.0 respondents
Tuesday, December 16, 2008 2:00 PM - 3:00 PM EST

This Webinar will demonstrate the importance as well as the challenge of engaging today's respondents. Web 2.0 exposes survey takers to a constant interactive and highly engaged experience. We will show market research professionals how to get better responses through improving engagement.

The Host of this Webinar, Simon Chadwick, CEO, Peanut Labs will review the current state of online surveys. He will also demonstrate why respondent engagement is so critical now. Market Research industry expert Dr. William “Bill” MacElroy, President of Socratic Technologies, Inc., will be featured in this presentation in order to share different perspectives.

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Donald said…
I chanced upon to view your blog and found it very interesting. Great ... Keep it up!
clare wade said…
I agree that 'traditional qual research will see erosion', but only in the sense of the methodology ie face-to-face. 'Traditional' methods such as focus groups will continue to thrive because they are a hugely valid and valuable way to approach research, but now within the context of a community. With my cynical hat on, this does beg the question slightly whether we'll all go full circle and eventually come back to good old fashioned groups and depths - and face-to-face as a novelty! - rather than flounder in a morass of over-information?
Clare Wade www.onlinefocusgroups.co.uk
Good information, I like your blog.
John said…
Great post, thanks!

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