Posts

Showing posts from October, 2011

The Way Online Reviews Really Work

As an early snowstorm approaches I have been catching up on some long lost emails and articles from the past few months in hopes of reaching the holy grail of inbox zero (down to 35 right now!)

One of the articles that jumped out from the pile talked about a recent study from Cone, a marketing agency out of Boston. The article talks about recently released survey data that says 80% of people have changed a purchase decision due to a bad review they saw, especially on social media. And I believe it.

The skeptics will say that not many people ask for recommendations on social media sites, so how big can the impact be? But those people misunderstand how social word of mouth works.

Those of us who spend a lot of time (probably too much) on social networking sites are constantly being influenced by others and their experiences in an informal way. We know when our friends have an amazing meal or an amazingly bad one. Or which airlines are keeping us stranded at every turn. Or which …

How Social Media Really Influences Decisions

As an early snowstorm approaches I have been catching up on some long lost emails and articles from the past few months in hopes of reaching the holy grail of inbox zero (down to 35 right now!)

One of the articles that jumped out from the pile talked about a recent study from Cone, a marketing agency out of Boston. The article talks about recently released survey data that says 80% of people have changed a purchase decision due to a bad review they saw, especially on social media. And I believe it.

The skeptics will say that not many people ask for recommendations on social media sites, so how big can the impact be? But those people misunderstand how social word of mouth works.

Those of us who spend a lot of time (probably too much) on social networking sites are constantly being influenced by others and their experiences in an informal way. We know when our friends have an amazing meal or an amazingly bad one. Or which airlines are keeping us stranded at every turn. Or which ret…