eBooks, Reports, and More

Just a few of the recent eBooks I've put out, enjoy!

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Nine Rules for Building a Powerhouse Team at Your Company

Over the past few months I’ve built my team at Privy from a one-man show to a group of four that I am extremely proud of and excited to come work with every day. In that process, I talked to a lot of people, lots of whom I liked a lot—even if they weren’t the right fit for this company at this time. (Both of those matter.) Between that experience and my own job searches in the last few years, I’ve been thinking a lot about where the process goes right and where it goes wrong. Along the way, I’ve put together a few takeaways worth sharing for anyone in a similar position. While I haven’t always followed these rules, I certainly try. 1. This company and this time matter. There are lots of really smart people who could be a great hire in a vacuum. But as companies grow and change, so does the skill set needed to be successful. For example, early stage companies need doers who can think but can’t afford people who are unwilling to roll up their sleeves every day (at least for a w...
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There is No “Wrong Way” to Do Social

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I often hear people who are into social media talk about how their friends or colleagues or competitors are “doing social wrong.” But unless you are running scams or spamming, is there really a “wrong way” to do social? Certainly there are more and less effective ways to achieve your business goals using social media and there are lots of great tools and resources out there to help you get on your way, but saying someone is doing it wrong implies that everyone has the same goals and that there is only one way to be successful in attaining them. For example, here are three completely valid business objectives that require very different social techniques to achieve them. (Note: I haven’t included “building a large following” as a business goal. In my opinion it’s not, it is merely a means to an end.”) Drive increased foot traffic from existing customers [Activate your Network]: For many businesses, especially small businesses, driving increased foot traffic from the people who alread...
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How Geo-Targeting is Affecting Customer Loyalty Programs

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Originally posted at the CMB Research Blog Recently I have been playing around with Foursquare , the geo-targeting based social media application that allows me to "check in" at certain locations, share my "check in" with friends via Twitter and Facebook, and earn "badges" based on how much I use it. I'll be honest, as a consumer I don't fully get it (yet). But as a marketer in 2010 I want to understand where things are going and be able to speak to them as they relate to our clients. And with this week's eMarketer report that 53% of mobile app users are willing to share their locations, there is no question that there is a huge opportunity for brands to utilize this technology. Certainly geo-targeting is not for everyone, but some major brands are going beyond mobile ads and jumping in to help increase the impact of their loyalty programs and reward their best customers in real-time. And as many companies seek to evolve their loyalty progr...
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