Showing posts from May, 2011

A Memorial Day Lesson for Marketers

One quick memorial day thought about marketing...

Throughout my career I have been eager, aggressive, creative and excited to push companies to do things the "new" way.  In many cases I have been right.  But as I have gotten more experienced I have learned not to dismiss the people who did the hard work before me and instead to take their experience and build on it.  

Whatever you do professionally, people before you -even if you've never met them- helped to pave the way. Whether it is challenges in launching a new product, reaching a new audience, dealing with a tough employee or a challenging vendor.. To truly be smart about your job and make the "new way" and new tools successful you need to learn from and respect the work that has been done ahead of you.

As we reflect on the sacrifices of others this Memorial Day, think about how you can do it every day, whatever you do.