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Making Market Research Data More Accessible

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We (Chadwick Martin Bailey, with help from Steven P. Dennis and iModerate Research Technologies) just released a new report on how to engage consumers in today’s economy (download for free here) and one of the cool features is that we have used Tableau Public to share much of the data from the study with anyone who wants it. Using this tool, it is really easy to look at specific sub-groups or product categories on their own.
Obviously you couldn’t do this with a custom project (although I believe the paid version can make the data private), but this is another case of using technology to make market research data more accessible (and thus more useful) to non-researchers than ever before. Check it out, its Better Research Blog approved!

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