Measuring Word of Mouth

For the past few years I have been very intrigued by the power of word of mouth, starting from work I was involved in at Chadwick Martin Bailey creating presentations about advocacy and conducting a “marketing” project that attached dollars to word of mouth in the travel and hospitality industry. Soon after I was hoping to work at BzzAgent, a leading WOM marketing agency before joining Invoke.

There are many good companies that are focused on measuring word of mouth or at a minimum embed it in their research designs. But without using a mix of qualitative and quantitative research its impossible to really understand what people are doing and why.

Download the 13 page report here and let me know what you are doing to drive word of mouth for your business.


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