Ideas are Everywhere!
At Invoke, we're in an interesting position regarding Innovation because we are constntly innovating ourselves and often play a role in our clients Innovation process. To learn more we attended IIR and PDMA's Front End of Innovation Conference this week.
Three of the top themes I picked up...
Three of the top themes I picked up...
- Ideas are everywhere and in many cases the easy part of the innovation process. Its narrowing the field and actually bringing them to market that is the hard part.
- Almost every company who presented has some sort of stage gate process in place for new product development. Research can drive this, but in many case its more a valuable input from the consumer perspective that is used at key points in the process.
- If Innovation is being used to solve problems, look outside your company, outside your industry, and potentially outside man-made products to see what has already been done that can be transferred. Innovation does not necessarily mean invention!
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