The Internet is Evolving, So is Online Qualitative Research

While some people still are still hesitant about online qualitative research, our friends at Maritz Research have layed out some of the most viable options, including their qual-quant Dynamic Insights (powered by Invoke) offering.

Certainly there are still times when focus groups or one on one interviews serve the need, but don't forget that as the internet and internet usage evolves it is creating more and more opportunities to get great insights from consumers online.



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