Who are you trying to reach?

Today I received invitations to a whole bunch of surveys through one of the leading panel providers. Two in particular jumped out and made me wonder if people really care about the quality of the people they are trying to research.

First title: "FIVE DOLLAR SURVEY"
Second title: "Do you travel?"

Lets just say i left my 5 dollars on the table. This experience left me with three questions:

1. Do researchers just want completes or do they want people who are interested in the topic to offer their feedback?

2. Do researchers think people only take surveys for the money?

3. How much thought is going into the email titles and invitations that are such a critical component of the process?

With all of the free expertise in email marketing available, researchers need to apply marketing best practices to email invitations. The quality of responses depends on it.

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