More Industry Trends

I received my new AMA Greenbook today and not to be too self-serving, but there is a great summary of the Rockhopper Industry Trends Report at the front (Invoke helped with the research.)

SUMMARY OF KEY FINDINGS

The future looks bright for the research industry. Increased demand and higher billings are expected in 2007 and beyond. Notably, clients and providers, both small and large, are expecting the demand for research to grow. While budget control and concern over cost management is widespread, the desire for actionable, quality research is fueling the forecast for increased revenue. Several factors are driving this optimism:

  • Research is increasingly valued as a strategic necessity by clients. Providers and client research departments are delivering actionable results and guidance. Some, however, do still view research as a staff function and this view results in budget cuts during tough times. Those that demonstrate the positive role research can play are finding more projects and higher budgets coming their way.

  • Corporate profits are up and more funds are available for research.

  • Mergers & acquisitions result in new brands and services added to clients’ roster.

  • Management fills gaps in consumer knowledge for these additions by funding more research.

  • Expansion into international markets is fueling a need for larger scale studies and larger budgets.

Download the whole report here.

Comments

Post a Comment

Popular posts from this blog

2009 Market Research Predictions, Forrester Style

Forrester's 2009 Market Research Predictions are out and if you're not a subscriber, you can at least read the executive summary here... One prediction of note: "Traditional qualitative research will see erosion as market research online communities (MROCs) and fusions of quantitative and qualitative research from firms such as Invoke Solutions gain steam. In short, everyone will be looking for ways to gain insights to succeed in a troubling market in as cost-effective a manner as possible. This means that newer research modes will gain traction and grab more share of stable or declining market research budgets — even among research buyers who have been more traditional in the past."
Keep reading

How Geo-Targeting is Affecting Customer Loyalty Programs

Image
Originally posted at the CMB Research Blog Recently I have been playing around with Foursquare , the geo-targeting based social media application that allows me to "check in" at certain locations, share my "check in" with friends via Twitter and Facebook, and earn "badges" based on how much I use it. I'll be honest, as a consumer I don't fully get it (yet). But as a marketer in 2010 I want to understand where things are going and be able to speak to them as they relate to our clients. And with this week's eMarketer report that 53% of mobile app users are willing to share their locations, there is no question that there is a huge opportunity for brands to utilize this technology. Certainly geo-targeting is not for everyone, but some major brands are going beyond mobile ads and jumping in to help increase the impact of their loyalty programs and reward their best customers in real-time. And as many companies seek to evolve their loyalty progr...
Keep reading

Is market research recession proof?

Bob Skolnick , North American CEO of Synovate seems to think so in this month's Marketing News... This heightened need to understand competitors and consumers may well prove a boon to the market research industry, despite the struggles of the economy at large. Bob Skolnick , North American CEO of Chicago-based market research firm Synovate , predicts "was abobe average growth" in the overall demand for data. Because of the demand for data, Skolnick notes, Synovate has been under greater pressure to yield applicable results. "Client companies need to see smart research done to make sure they are satisfying their best customers and developing new business where they can," he says. "The market research business, while not recession-proof, is much less susceptible to budgets being cut."
Keep reading