The Online Shopping Cart

Nothing huge today, but did want to share a nice write-up by Charles Nicholls, Founder of SeeWhy on a new study by the University of Glasgow and agency Amaze.

The study found that 87% of online shoppers had abandoned an exommerce shopping cart in the last 3 months, but that 74% planned to return later to complete the transaction. This behavior reflects a trend to use shopping carts as wish lists, where items can be stored for later purchase.

Not shockingly, there is huge dropoff between planned and actual. Read more...



Comments

shopping cart said…
Nice information shared by you. Trend of shopping cart is now growing day by day but there should provide easy way to purchase otherwise people abandon it.
October 2, 2009 at 2:49 AM
Anonymous said…
Great post you got here. It would be great to read a bit more about that theme. Thnx for sharing that info.
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December 11, 2009 at 6:39 AM
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