The Online Shopping Cart
Nothing huge today, but did want to share a nice write-up by Charles Nicholls, Founder of SeeWhy on a new study by the University of Glasgow and agency Amaze . The study found that 87% of online shoppers had abandoned an exommerce shopping cart in the last 3 months, but that 74% planned to return later to complete the transaction. This behavior reflects a trend to use shopping carts as wish lists, where items can be stored for later purchase. Not shockingly, there is huge dropoff between planned and actual. Read more...