Online Research Doesn't Mean You Know Online

We recently conducted a study testing branded applications for use with leading social networking and gaming web sites and it occurred to me that knowing online research is different than knowing the online space as it exists today.

We spend a lot of time understanding the way people interact with the web and other digital media to help clients maximize their investment there and connect online and offline behaviors. I am not sure that is the case for many people who just conduct research online.

We're focused on enhancing consumer engagement, etc. and improving our online applications so next time you're looking for research about online content - ask your provider if they know the online space or just do some work there.

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