Marketing in Real Life

This is the way the world should work, right?  People who have some financial means helping others chase down the things that are most important to them.   I'll admit that I am what my friend Kate would call - "capitalist hippy" but that notion certainly feels right to me.  It's all of the good parts of the internet wrapped into one.  A meeting of the minds where people can help one another do great things.     So yeah, I'm in on crowdfunding as a concept.   And I'm not alone.  Kickstarter - a site focused on funding creative projects - just announced that over 1 Billion dollars have been pledged on their site. With a B.  Other sites have received massive funding as they go global and extend their platforms.  And I've been able to help my favorite drummer, Stanton Moore, create a new album and support my friend Erin in bringing together an amazing dance show in Brooklyn without having to solely dig into her own pocket...

We recently conducted a study testing branded applications for use with leading social networking and gaming web sites and it occurred to me that knowing online research is different than knowing the online space as it exists today. We spend a lot of time understanding the way people interact with the web and other digital media to help clients maximize their investment there and connect online and offline behaviors. I am not sure that is the case for many people who just conduct research online. We're focused on enhancing consumer engagement, etc. and improving our online applications so next time you're looking for research about online content - ask your provider if they know the online space or just do some work there.