The Consumer is Boss: Shopper Insights Part 3


Three quotes from Procter & Gamble's Dina Howell about the mindset of today's consumers:


  • "The way people shop is constantly evolving but people don’t just want the next thing, they want the next 'best' thing."

  • “Great brand building can inspire shoppers to do things differently. That's why P & G is focused on engaging consumers in non-sales conversations through microsites, forums, advice, etc."

  • "The consumer is boss."

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