The Consumer is Boss: Shopper Insights Part 3
Three quotes from Procter & Gamble's Dina Howell about the mindset of today's consumers: "The way people shop is constantly evolving but people don’t just want the next thing, they want the next 'best' thing." “Great brand building can inspire shoppers to do things differently. That's why P & G is focused on engaging consumers in non-sales conversations through microsites, forums, advice, etc." "The consumer is boss."