The Little Things Matter: Part 2

Back to the ARF Learnings tomorrow, but I had to mention a survey invite that a friend of mine received today. The subject line in the email said "Tell us your thoghts on home improvement."

Even better, the invite itself said:

Details of today's survey:
Topic: Home Imporvement

Now one typo is bad enough, but that is two separate typos in the same invitation!

If you really want people to take the time to give their honest, thoughtful opinions you might want to lead by example. Take the time to check your work and expect the same from your research partners. Its just common courtesy to the people you want to participate!


Unknown said…
I could not agree more Josh. It takes a few seconds to spellcheck.

Low quality invites lead to low quality data.

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