Marketing in Real Life

I did the unheard of this weekend for today's professionals... I didn't check my email. Not once. But apparently I was in demand because one panel company sent me 23 invitations between the time I left work on Friday and when I arrived this morning at my desk. 23! Even if I chose to participate, where would I begin?

Back to the ARF Learnings tomorrow, but I had to mention a survey invite that a friend of mine received today. The subject line in the email said "Tell us your thoghts on home improvement." Even better, the invite itself said: Details of today's survey: Topic: Home Imporvement Now one typo is bad enough, but that is two separate typos in the same invitation! If you really want people to take the time to give their honest, thoughtful opinions you might want to lead by example. Take the time to check your work and expect the same from your research partners. Its just common courtesy to the people you want to participate!