Why TV Networks Love Twitter (In 6 Sentences)

I watch a lot of tv - and I mostly love Twitter - but I often wonder why the networks are so focused on making sure everyone loves Twitter. I think the answer is actually very simple.  Twitter is one of the last bastions of the group, live experience with information and commentary being shared in real-time. That means it is also one of the few ways that the networks can really drive live, measurable engagement  with their viewers.

So, shows like American Idol and The Voice are forcing all of their contestants and judges to tweet and pushing hashtags to show advertisers that they matter while they are happening (although the lack of social authenticity can be jarring.)

In a DVR world, you have to admire that networks are at least making a valiant effort to give people a reason to watch together, whether they are in the same room or just sharing the online space.


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