Why Headlines and Small Sample Sizes Don't Mix (in 6 sentences)

Late last week Simply Measured  put out a widely covered story talking about how engagement was 46% for brands on Facebook since converting to Timeline.  A timely (and very tweet-able) headline for sure as brand pages were being forced into Timeline. 

Being a researcher at heart I felt it was my duty to read beyond the headline and check out the sample used for the study.  And what I found was an examination of a handful of brands, most of whom were of Fortune 500 size. 

So, while the headline was great,  the data was misleading and of minimal relevance to most readers. In a blurb centric world this kind of reporting can be dangerous and highlights why headlines and small sample sizes don't mix well.


Popular posts from this blog

The difference between social posting and social media marketing

Wait, when did I become the "slow down" guy?