The World's Worst Survey? Or Think Before You Act

Up front, I admit that I am "borrowing" this right from the Fresh Minds Research Blog but this is too good to ignore.

The BBC is conducting an online poll asking people if they are one of the 30% of UK citizens without internet access. Read that again. Or read it at the site of the Register.

Just one of those classic cases where people didn't think about the audience before launching a poll or survey. I love online research, especially with interactive functionality, but its not for everyone. Much like music and beer, there is a time and place for everything. And sometimes that means a mail survey, an in person interview or the dreaded telephone interview.


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