A Taste of Our Own Medicine: Researchers Using Research

In professional services firms you always hear the "cobbler's kids have no shoes" mentality about their look and feel, use of research, etc. Well, we may not (and you may not) have huge budgets but that doesn't mean we can't follow our own advice and find out what our market is looking for and move in that direction.

For years we have been conducting client feedback but like many of our clients it has been used largely for score keeping. Right now, we're wrapping up a broader A&U project about what companies are looking for from value-added research firms and now we have the opportunity to take a fact based approach to addressing it.

The takeaway - even if its a simple methodology find out what your customers are looking for and find a way to provide it to them.

My favorite comment from the research about why they would choose a small/medium provider over a large one:

"Smaller providers are more like a Partnership. They are easier to meet with the entire or most of the organization to understand there process and build a relationship where they understand my business intimately."

Comments

Messi said…
While people may have different views still good things should always be appreciated. Yours is a nice blog. Liked it!!!
July 6, 2009 at 7:45 AM
Post a Comment

Popular posts from this blog

2009 Market Research Predictions, Forrester Style

Forrester's 2009 Market Research Predictions are out and if you're not a subscriber, you can at least read the executive summary here... One prediction of note: "Traditional qualitative research will see erosion as market research online communities (MROCs) and fusions of quantitative and qualitative research from firms such as Invoke Solutions gain steam. In short, everyone will be looking for ways to gain insights to succeed in a troubling market in as cost-effective a manner as possible. This means that newer research modes will gain traction and grab more share of stable or declining market research budgets — even among research buyers who have been more traditional in the past."
Keep reading

How Geo-Targeting is Affecting Customer Loyalty Programs

Image
Originally posted at the CMB Research Blog Recently I have been playing around with Foursquare , the geo-targeting based social media application that allows me to "check in" at certain locations, share my "check in" with friends via Twitter and Facebook, and earn "badges" based on how much I use it. I'll be honest, as a consumer I don't fully get it (yet). But as a marketer in 2010 I want to understand where things are going and be able to speak to them as they relate to our clients. And with this week's eMarketer report that 53% of mobile app users are willing to share their locations, there is no question that there is a huge opportunity for brands to utilize this technology. Certainly geo-targeting is not for everyone, but some major brands are going beyond mobile ads and jumping in to help increase the impact of their loyalty programs and reward their best customers in real-time. And as many companies seek to evolve their loyalty progr...
Keep reading

Is market research recession proof?

Bob Skolnick , North American CEO of Synovate seems to think so in this month's Marketing News... This heightened need to understand competitors and consumers may well prove a boon to the market research industry, despite the struggles of the economy at large. Bob Skolnick , North American CEO of Chicago-based market research firm Synovate , predicts "was abobe average growth" in the overall demand for data. Because of the demand for data, Skolnick notes, Synovate has been under greater pressure to yield applicable results. "Client companies need to see smart research done to make sure they are satisfying their best customers and developing new business where they can," he says. "The market research business, while not recession-proof, is much less susceptible to budgets being cut."
Keep reading