Was this worth the time?

I love the USA Today. I do. It has been a staple since my college days for quick hit news and charts with pretty colors. But as I got into the research industry a decade ago I started to wonder if anyone thinks about finding something interesting before they conduct these surveys or if they just want something to fit in a pie chart.

Primary exhibit is today's breaking news that frequent fliers don't like US airlines' food and service. Really? I am shocked.

Well thought out custom research reports struggle to get read in corporate America yet this survey is leading news in an international setting. Clearly we all are working way too hard!


Donald said…
I chanced upon to view your blog and found it very interesting. Great ... Keep it up!

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