Studying Social Media

With all the talk about social media and specifically social networking sites like Facebook and Twitter, it is amazing that most of the research associated with social media revolves around counting numbers and presenting them in pretty pictures (everyone loves a word cloud).

Well, we love word clouds too but have found that just getting a count of what is going on is not enough. And not paying attention to message boards, blogs, etc. can lead to some wild misrepresentations of the truth. Especially when you consider, according to our neighbors at Harvard University, that only a tiny fraction of the world is actually posting on twitter.

Both in stand alone projects and in conjunction with trackers, we use a multi-faceted approach to understanding what is going on, what best practices exist, the rules of engagement and what you can do about them. Counting is important, but these mediums are about information exchange and emotion. Want to learn more?

Still not sure what social media is all about? Check out this intro to social media.


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