Inbound vs Outbound Marketing

I love this video posted by Hubspot!


Comments

Post a Comment

Popular posts from this blog

Nine Rules for Building a Powerhouse Team at Your Company

Over the past few months I’ve built my team at Privy from a one-man show to a group of four that I am extremely proud of and excited to come work with every day. In that process, I talked to a lot of people, lots of whom I liked a lot—even if they weren’t the right fit for this company at this time. (Both of those matter.) Between that experience and my own job searches in the last few years, I’ve been thinking a lot about where the process goes right and where it goes wrong. Along the way, I’ve put together a few takeaways worth sharing for anyone in a similar position. While I haven’t always followed these rules, I certainly try. 1. This company and this time matter. There are lots of really smart people who could be a great hire in a vacuum. But as companies grow and change, so does the skill set needed to be successful. For example, early stage companies need doers who can think but can’t afford people who are unwilling to roll up their sleeves every day (at least for a w...
Keep reading

How Geo-Targeting is Affecting Customer Loyalty Programs

Image
Originally posted at the CMB Research Blog Recently I have been playing around with Foursquare , the geo-targeting based social media application that allows me to "check in" at certain locations, share my "check in" with friends via Twitter and Facebook, and earn "badges" based on how much I use it. I'll be honest, as a consumer I don't fully get it (yet). But as a marketer in 2010 I want to understand where things are going and be able to speak to them as they relate to our clients. And with this week's eMarketer report that 53% of mobile app users are willing to share their locations, there is no question that there is a huge opportunity for brands to utilize this technology. Certainly geo-targeting is not for everyone, but some major brands are going beyond mobile ads and jumping in to help increase the impact of their loyalty programs and reward their best customers in real-time. And as many companies seek to evolve their loyalty progr...
Keep reading

Taking the Medicine: Setting an Internal Benchmark for Effectiveness

Image
It recently occurred to me that since starting my current role over a year ago I have revamped the entire marketing infrastructure in my organization – from technology, to strategy, to staff, to measurement. Over the next few months I’ll be posting on a lot of those changes – both in terms of why and how we did it – and offer tips for people looking to put the same principles to work in their companies. Today’s topic is a simple one – establishing an internal benchmark for effectiveness/ performance. Background The marketing function in a small-medium sized company like mine can be very different than what people thinking of as “marketing” in a large organization. Traditionally marketers play a sales support role and defer to content experts on the substance of all communications. This makes it very hard to truly measure the success of a group. So while many of the changes we have made are designed to make it easier to measure success, I knew that there was a lot to learn from our inte...
Keep reading