The Down Side of Social Media
In marketing pubs and blogs you often see people raving about the power of social media and web 2.0, but our friends at Domino's had quite a different experience last week. In case you missed it, two uniformed employees posted a video of them making a mess of someone's order, boogers and all. Not surprisingly this made its way around the web in record fashion. Watch the video here. The lesson: Not all buzz is good buzz. It will be interesting to see if there is a real impact, but at least for a few weeks many consumers will think twice about what toppings they are really getting with their Domino's pie. Here is a great article on how one YouTube Video can ruin a brand, including some research on the video's impact. ...And the pretty well thought out response from Domino's