Commentary on the world of marketing, market research, small business, crowdfunding, and social media based on real life experiences, not stuff you'd get in an MBA class.
Over the past few months I’ve built my team at Privy from a one-man show to a group of four that I am extremely proud of and excited to come work with every day. In that process, I talked to a lot of people, lots of whom I liked a lot—even if they weren’t the right fit for this company at this time. (Both of those matter.) Between that experience and my own job searches in the last few years, I’ve been thinking a lot about where the process goes right and where it goes wrong. Along the way, I’ve put together a few takeaways worth sharing for anyone in a similar position. While I haven’t always followed these rules, I certainly try. 1. This company and this time matter. There are lots of really smart people who could be a great hire in a vacuum. But as companies grow and change, so does the skill set needed to be successful. For example, early stage companies need doers who can think but can’t afford people who are unwilling to roll up their sleeves every day (at least for a w...
Bob Skolnick , North American CEO of Synovate seems to think so in this month's Marketing News... This heightened need to understand competitors and consumers may well prove a boon to the market research industry, despite the struggles of the economy at large. Bob Skolnick , North American CEO of Chicago-based market research firm Synovate , predicts "was abobe average growth" in the overall demand for data. Because of the demand for data, Skolnick notes, Synovate has been under greater pressure to yield applicable results. "Client companies need to see smart research done to make sure they are satisfying their best customers and developing new business where they can," he says. "The market research business, while not recession-proof, is much less susceptible to budgets being cut."
Forrester's 2009 Market Research Predictions are out and if you're not a subscriber, you can at least read the executive summary here... One prediction of note: "Traditional qualitative research will see erosion as market research online communities (MROCs) and fusions of quantitative and qualitative research from firms such as Invoke Solutions gain steam. In short, everyone will be looking for ways to gain insights to succeed in a troubling market in as cost-effective a manner as possible. This means that newer research modes will gain traction and grab more share of stable or declining market research budgets — even among research buyers who have been more traditional in the past."
Comments