The Big Challenge: Getting Insights Used

As anyone who does research for a living knows, the two biggest challenges are getting funding and getting insights used. And in design and engineering driven cutures this is even more of a challenge.

BusinessWeek ran a great case study earlier this month on how the team at Steelcase "turned research into innovation gold."

One key to their success? Bringing the entire team together for a a two-day event that included marketers, engineers, industrial designers, and other stakeholders. This event was used to combine all of the data collected over months with their own knowledge and experiences to come up with actual insights.


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