4 Tips for Brand Launches


Earlier this week, we re-launched the Chadwick Martin Bailey brand and web site internally and I thought I'd offer four tips for a successful re-launch beyond just throwing a party.

1) Tell people why you made the changes and how it supports the business

2) Arm people with all of the tools they need (spend a lot of time thinking this through!) and be responsive to those needs you hadn't anticipated

3) Dont get bogged down in the details at the launch, those can be worked through in smaller groups at another time.

4) Give people hard copies that they can refer back to and show off to others.

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