Some Quick Social Media Thoughts

We've been doing a lot of digging around on social media recently. 3 quick tips from the NExpo on tuesday coutesy of an excellent panel of speakers.

  1. Social media should be measured in years not days. Need the human piece.
    Need to be a publisher and utilize people as the voice who engage with consumers.
  2. Not measured in numbers... Measured in engagement. It is about 2 way conversations and you need more than authenticity, you need ruthless honesty.
  3. Make sure your content is relevant. Relevance and benefits are better than strictly promotion.

Very funny viral video from VistaPrint today as well. I learned about it from their twitter site. As always, integration is the key to success! Enjoy!



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