Google Apps Pave the Way to Success

Mirroring the comments of Chadwick Martin Bailey's Chris Neal pointed from a recent webcast on Cloud Computing (watch for yourself here), The Metro has an interesting article on Google's free business apps and their impact on emerging businesses, specifically startups.

“Today you can start your own company from your living room at almost no expense,” says Louis Rosas-Guyon, author of the new book “Nearly Free IT.” “That’s why the recession has led to an explosion in entrepreneurship.”

Google apps and other free or inexpensive business applications are a boon to all of us trying to do more with less. And it is not just for documents and email. We recently discovered this when figuring out how to make sense of Twitter posts and found numerous free downloads that could help identify trends instead of spending money on paid solutions before we needed them. Now as researchers we are able to take advantage of these free solutions that present data simply and make them useful for ourselves and our clients.


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