Conferences and Trade Shows

One area of the marketing world particularly hard hit in this economy is trade shows and conferences. And for companies like mine it is hard to know how to plan. Conferences have always been a great source of leads at a relatively affordable price, but given travel restrictions and budget cuts, who is going to be willing or able to go? Definitely a challenge worth monitoring.

In this article, USA Today explores what the economy is doing to the trade show business and the great cities who host them.

"A double whammy has come down," says Geoff Freeman of the U.S. Travel Association, a trade group. "There's no doubt that all types of business travel are paying a heavy price, but meetings and events are paying the heaviest price."


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