Marketing in Real Life

For a few weeks I have been wondering which companies were going to take advantage of the reduced number of advertisers and lowering rated by expanding their own spend. Its been obvious on the local level, where local businesses have gotten increasingly better placements. Or they have been sending the right bribes to media traffic staff. On the national level, it looks as they Dr Pepper and Snapple are among the first to raise their spend. A good move in my mind, we'll see if it works the way it has in the past. From Flex News via Reuters: Company executives said they decided on the strategy after research firm Nielsen produced a study for them that detailed ad spending patterns during the early 1980s, the last prolonged advertising downturn."We wanted to find out what were the brands that were successful in '83 and '84, coming out of the recession?" said Trebilcock. "What did they do differently than others during the middle of the recession? Uniformly, the ...

For a few weeks I have been wondering which companies were going to take advantage of the reduced number of advertisers and lowering rated by expanding their own spend. Its been obvious on the local level, where local businesses have gotten increasingly better placements. Or they have been sending the right bribes to media traffic staff. On the national level, it looks as they Dr Pepper and Snapple are among the first to raise their spend. A good move in my mind, we'll see if it works the way it has in the past. From Flex News via Reuters: Company executives said they decided on the strategy after research firm Nielsen produced a study for them that detailed ad spending patterns during the early 1980s, the last prolonged advertising downturn."We wanted to find out what were the brands that were successful in '83 and '84, coming out of the recession?" said Trebilcock. "What did they do differently than others during the middle of the recession? Uniformly, the ...

One area of the marketing world particularly hard hit in this economy is trade shows and conferences. And for companies like mine it is hard to know how to plan. Conferences have always been a great source of leads at a relatively affordable price, but given travel restrictions and budget cuts, who is going to be willing or able to go? Definitely a challenge worth monitoring. In this article, USA Today explores what the economy is doing to the trade show business and the great cities who host them. "A double whammy has come down," says Geoff Freeman of the U.S. Travel Association, a trade group. "There's no doubt that all types of business travel are paying a heavy price, but meetings and events are paying the heaviest price." http://www.usatoday.com/travel/news/2009-04-12-canceled-conventions-virtual-meetings_N.htm?csp=usat.me

One area of the marketing world particularly hard hit in this economy is trade shows and conferences. And for companies like mine it is hard to know how to plan. Conferences have always been a great source of leads at a relatively affordable price, but given travel restrictions and budget cuts, who is going to be willing or able to go? Definitely a challenge worth monitoring. In this article, USA Today explores what the economy is doing to the trade show business and the great cities who host them. "A double whammy has come down," says Geoff Freeman of the U.S. Travel Association, a trade group. "There's no doubt that all types of business travel are paying a heavy price, but meetings and events are paying the heaviest price." http://www.usatoday.com/travel/news/2009-04-12-canceled-conventions-virtual-meetings_N.htm?csp=usat.me

There is a great article on the Go To Market Strategy website about what to do in the current economy. I've summarized it below or you can read the whole thing here . Data from past recessions has shown we must continue to market. Those that do, win. They win during the recession, and perhaps more importantly they win even more after.... Three tips: Mine your existing customer base. Use this time to meet with EVERY single current and past client. Network, Network, Network. The companies who take advantage of this opportunity will success in the short term and thrive in the long term!

There is a great article on the Go To Market Strategy website about what to do in the current economy. I've summarized it below or you can read the whole thing here . Data from past recessions has shown we must continue to market. Those that do, win. They win during the recession, and perhaps more importantly they win even more after.... Three tips: Mine your existing customer base. Use this time to meet with EVERY single current and past client. Network, Network, Network. The companies who take advantage of this opportunity will success in the short term and thrive in the long term!