Marketing Tips for the Current Economy

There is a great article on the Go To Market Strategy website about what to do in the current economy. I've summarized it below or you can read the whole thing here.

Data from past recessions has shown we must continue to market. Those that do, win. They win during the recession, and perhaps more importantly they win even more after.... Three tips:
  1. Mine your existing customer base.
  2. Use this time to meet with EVERY single current and past client.
  3. Network, Network, Network.

The companies who take advantage of this opportunity will success in the short term and thrive in the long term!


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