New Research Shows Boomers Not All They Were Supposed to Be

For years we have all been reading studies about the power of Boomers, including our own, however recent research from PhocusWright shows that, at least in the travel sector, Boomer power may be dwindling. Now finally Boomers can see the power of younger generations correctly (take that Mom and Dad!)

Certainly this group has more reason to be concerned about dwindling 401Ks than the Gen X and Y crowd who won't be touching theirs for decades and its showing in travel bookings. According to the study, "trailing-edge baby boomers (45-54 years old) actually spent the least of any age group per household on travel. They are also the most likely to reduce their travel spending in 2009, with 27% planning reductions in travel frequency and spending. "

Read the entire article here.


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