Free Webinar Next Week: Inside Out Branding

We're excited to invite you to join us for the first session in our free 2009 webinar series. In this session Rich Schreuer, an SVP here at Chadwick Martin Bailey, will be delivering an encore of his presentation from IIR's 2008 Market Research Event.


Inside Out Branding: How to Avoid the Brand Death Spiral featuring a Toyota Financial Services Case Study

You'll learn:

  • What the brand death spiral is and how to avoid it
  • Tips for measuring brand delivery at each customer touch point and its impact on the bottom line
  • How Toyota Financial translated the research findings into tactical action plans

Time and Date:

April 3, 2009
Noon ET


Register via webex here.


Anonymous said…
Hi, I colleague of mine sat in on this and I'm trying to piece together some notes. (She is not accessible at the moment.) Is there a transcript or link to a replay anywhere out there? Thanks, Bill Gerlach,

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