Best Buy vs. WalMart


There was a fascinating article in a recent Rolling Stone about the impact of Best Buy's and WalMart's marketing strategies on sales of Guns N Roses' Chinese Democracy and ACDC's Black Ice. I am a Best Buy fan, and a long time supporter of GnR, but even I had a hard time finding it in store back in December. Apparently I wasn't the only one.


Clearly if you're striking a single channel deal, you need to be asking a lot more questions than Geffen Records and Axl did to make sure its not just in the store, it is the store!

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