Some Common Sense

I applaud MarketTools recent announcement of their quantitative tool to evaluate survey engagement as documented in the July/August Research Business Report. I really do. But to me the issue of engaging surveys is simpler. Take it yourself and see how you feel. If you can't get through it without getting bored, distracted or angry than participants will feel the same way. And when clients push for more information to be included, have them take it as well!

Because Invoke's Engage methodologies are designed to be engaging and interactive, we can get away with longer research sessions (60-90 minutes) but for standard survey environments a little common sense can go a long way.

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