I'm glad you're just sorry

There has been lots of talk recently about J. Crew's public apology about issues with their web site and whether or not they should have offered a "sorry gift." Two things I love here.

1. They have had a problem and they admitted it unprompted. Instead of trying to hide from their mistakes they went out of their way to tell people - who may or may not have experienced the problems - that they were sorry and fixing it.

2. They didn't bribe customers for forgiveness. Too often today company's throw free stuff at a problem and hope it will go away. Personally, I appreciate the apology for what it is and know that they are trying to fix it. I feel better about it than if they had simply given me $5 off my next purchase - which of course gives them more revenue in return.

Good work J. Crew. Apology accepted.


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