Using a Captive Audience

I spent the last two weeks on vacation in Europe and took advantage of a great deal from IcelandAir to fly through Reykjavik and spend time exploring a fascinating country. Those exploits aside, I was very impressed with the airline and not just because of the brilliant marketing partnership they must have with the Icelandic Tourism Board to reduce costs of flying to Europe if you include an overnight stop over.

The airline has installed personal entertainment systems in their new planes and along various TV, movie, and gaming options has included a survey mechanism for people to provide feedback while on the flight. While the survey quality wasn't great, the fact that they are taking advantage of a captive audience to improve their service was refreshing and much appreciated.

When is your audience captive and do you use that time to help improve your business?


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