Don't forget the basics

I spent the last two weeks in France on vacation with my family and found myself making decisions about where to eat or shop based on the the most basic marketing principles.

We "in the industry" types spend a lot of time talking about the next great thing, but when it came to choosing a winery to stop at (and buy about 15 bottles of wine from) it came down to one with welcoming, clear and compelling signage along the highway. Who knew?

So as you move forward, don't forget the basics!


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