My Marketing Philosophy: It's Simple.

I’ve always admired people who have documented philosophies about things.  I’ve also always wondered how they got them… and it just happened to me.  I was in the middle of a conversation and my marketing philosophy slipped out of my mouth.  
Tell people the things that matter most in the simplest terms possible.
Seems so obvious, right?  But as marketers we all like to do the big shiny complicated project.  That’s the one that wins awards and gets recruiters on the phone.  I just like the ones that work.

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