Why I believe in Facebook for B2B (in six sentences)

As someone who talks and writes and thinks about social media a lot nothing makes my blood boil quite like people saying that Facebook doesn't work for B2Bs. I know people talk about Linkedin being better but I really haven't seen it myself (send me any successes if you have them - I'm willing to be convinced).

The thing is that social media is blurring the lines between personal and professional and people buy from people regardless of the industry. So unless your are selling on price alone you can use Facebook to showcas your expertise, capture leads, and give people a sense of what it's like to business with you.

Sure, lots of B2Bs struggle with Facebook, but that is because they aren't doing it well. And that's user error, not platform failure.


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